Brenda Saris

Centre of Learning: Te Auaha/Creative 

Teaching Programme: Bachelor of Creativity (Digital Media, Visual Communication Design), Graduate Diploma Creativity (Level 7), New Zealand Diploma in Digital Media and Design (Level 5 and 6)

Research Speciality: My PhD study aims to explore Chinese visual communication design learners' creative design processes. Cultural historic activity theory (CHAT) is being used to examine the connections, frameworks and responses that specific cohorts of learners from the People's Republic of China employ over time in their own, and in a New Zealand undergraduate context.

 

Background 

Brenda’s previous role of creative strategist, art director and designer, meant she was responsible for: corporate, product, retail and business to business brand development, promotional initiatives and implementation, and design of internal and external communications. Clients included national and international accounts, ranging from SMEs to publically listed and independent corporates, NGOs and government.

Brenda has been design coordinator and senior lecturer in Visual Art and Design at Whitireia for the last five years. Her role has included the management and implementation of an international design pedagogy program in China. This has led to her PhD study which is concerned with the creative design processes of Chinese visual communication design students.

 

Academic Qualifications

August 2016 – to date. PhD Candidate. School of Education, Victoria University, Wellington

2014. Master of Philosophy (First Class Honours). Faculty Design and Creative Technologies, Auckland University of Technology

2009. Master of Design (Distinction). Faculty Design and Creative Technologies, Auckland University of Technology

1985. Diploma Visual Communication Design, Wellington Polytechnic School of Design

 

Professional Positions Held

2009 – to date. Beehive Creative. Design consultant / Auckland

1997 – 2008. Brando Creative Ltd. Creative Strategist / Senior Art Director and Graphic Designer / Auckland

1993 – 1997. Design on Tennyson Ltd. Director / Art Director / Wellington

1990 – 1993. Ogilvy & Mather. Art Director / The Netherlands

1989 – 1990. Primary Contact, Ogilvy & Mather. Art Director / London, UK.

1988 – 1989. Grey Direct. Art Director / London, UK.

1987. Haines Advertising. Junior Art Director / Dunedin and Wellington

1986 – 1987. Ted Bates Advertising. Junior Art Director / Wellington

Professional Distinctions and Memberships

2015. Dean’s Award for Excellence in Postgraduate Study. Auckland University of Technology, Design and Creative Technologies

2015. Best Emerging Researcher Award. Whitireia, New Zealand

Peer Reviewed Journal Articles

Saris, B. (in press). Inside out: Comparison of traditional and collaborative pedagogical approaches for visual communication design students in transition to industry. The Design Collection. Common Ground Publishing.

Saris, B. (2016). Sensory branding: A pilot study of the effects of sensory value on branding in electronic word of mouth (eWOM). Athens Journal of Mass Media and Communication, Vol. 2, Issue 2, April 2016, pp. 95-110. http://www.athensjournals.gr/media/2016-2-2-2-Saris.pdf

Saris-Brandon, B. (2014). Senses and sensibility: A human-centred branding strategy. Unpublished Master’s thesis, Auckland University of Technology, Auckland, New Zealand.

Refereed Conference Proceedings

Saris, B. (2017). Illuminating Chinese visual communication design (VCD) learners’ creative design processes in higher education institutions: A conceptual framework. Proceedings of the New Zealand Association for Research in Education. Hamilton, New Zealand: University of Waikato.

Saris, B. (2017). A graphic re-interpretation of the symbols seen in the textiles and art of the Miao minority tribe of Hunan in China. Proceedings of the New Zealand Asia International conference. Dunedin, New Zealand: University of Otago.

Saris, B. (2016). West meets east: Project based learning for Chinese undergraduate visual communication design students – case studies. In J. Clayton (Ed.), Sino/NZ Vocational Education and Training (TVET) Educational Research Forum Proceedings. Qingdao, China: Waikato Institute of Technology.

Saris, B. (2016). Inside out: A comparison of traditional and collaborative design pedagogical approaches. Proceedings of the Tenth International Conference on design principles and practices. Rio de Janeiro, Brazil: Pontifical Catholic University of Rio de Janeiro.

Saris, B. (2015). Humanistic Branding: The importance of the five human senses in social media. Proceedings of the 3rd Annual International Colloquium on Branding. Athens, Greece: ATINER.

Saris, B. (2015). Senses and sensibility: A human-centred branding strategy. Proceedings of the 10th Global Brand Conference. Turku, Finland: University of Turku.

Saris, B. & Donnelly, D. (2014). Pedagogical case study of Chinese students in transition to Visual Arts and Design degree study at WhitireiaNZ. In J. Clayton (Ed.), Sino/NZ Vocational Education and Training (TVET) Educational Research Forum Proceedings. Tianjin, China: Waikato Institute of Technology.

International teaching and speaking:

Nov. 2015 - to date. School of Art and Design, Hunan City University, China. Curriculum co-development and teaching of drawing and design, publication and photography, special topic and branding papers across three undergraduate levels. Lecture series development for each of these papers.

October, 2013. Xiamen University of Technology, China. Five day lecture series.

Presentations at conferences and seminars:

Saris, B. (2017). Visual communication design (VCD) learners’ creative design processes: A pedagogical branding project from Hunan City University in China. Whitireia, WelTec and Open Polytechnic Research Symposium, Wellington, New Zealand.

Saris, B. (2015). Arts collaboration: The value of visual communication design informing pedagogy. Whitireia and WelTec Joint Research Symposium, Wellington, New Zealand.

Saris, B. (2014). Sense-ability: A humanistic brand strategy for New Zealand small and medium enterprises. Whitireia and WelTec Joint Research Symposium, Wellington, New Zealand.

Saris, B. (2014). Case studies of international Chinese students in vocational training on Bachelor of Applied Arts, (Visual Arts and Design) at Whitireia Community Polytechnic. Whitireia and WelTec Joint Research Symposium, Wellington, New Zealand.

Other forms of dissemination

Exhibition organising: Year 3 Body of Work shows at the end of every year

2016. Design Principles and Practices: An International Journal Annual Review – Volume 10 Associate Editor http://agingandsociety.com/assets/pdf/Design_Collection_new.pdf

2016. HEAd’16 Programme Reviewer Committee http://www.headconf.org/head16/organization/index.html

2016. External moderator for 4th year graduating student presentations at Hunan City University, School of Art and Design, China.

2015/2016. Massey College of Creative Arts (CoCA). External moderator Research/Studio Projects - Honours Students (4th year). 

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